Yes, there is a correlation between your site images and the affect they have on SEO so why not take advantage of that? More people than you would think actually do searches in the images area these days as opposed to just the traditional web search. If you make your images search engine friendly you can gain an advantage over your competitors.
Here are some tips and tricks to help you optimize your images to make them more search engine friendly. These tips can apply to any kind of site whether a business or e-commerce website.
1. Naming Your Images
When you name your images, use your main keywords or product name. So if you are selling red widgets, do not name your image “image124.jpg” that tells the search engines nothing. You want to name is something like “red-widget.jpg”, so the search engines know it is a red widget. If you have several variations of red widgets, then use the differentiating features to add to the name since you do not want any images to have duplicate names. For example “red-widget-large.jpg” etc. Yes, this may take a little more time, but it is well worth it!
2. Image Placement on a Page
Where you put an image has some affect as well. The closer you place your optimized image to content that is optimized with the same keyword, the better the results. For e-commerce sites, this should be pretty standard – and your content describing the product as well as the product name should already have those keywords in there.
For business pages, you want to make sure you page content is optimized with the same keywords of you image and that your image is within that content.
3. Alt Text
Alt tags are basically a short text bit that describes the image that some can see when they hover over your image and it gives the search engines extra text to read for SEO. In shopping carts, most will make the image name the alt text (please check with your specific ecommerce software to see if you can amend your alt texts easily).
In most CMS systems like WordPress you can edit the Alt Text when you upload an image. You can also edit the HTML code.
Here is an example of how a great image link will look:
< img alt=”Buy a Small Red Widget” src=”images/red-widget-small.gif” border=”0″ />
3. Anchor Text
Anchor Text is the text that you typically click on to be taken to a new link. It looks like this.
< a href=”http://2dogsdesign.com”>Red Widgets For Sale</a>
The part that says Red Widgets for Sale is the text that “anchors” the link. As you can see I used Red Widgets there and that link will go to my Red Widgets page where my optimized content and image are for the red widget. All of this together helps solidify to the search engines that you are a red widget guru!
So now you have some basics about image optimization. Now get to work!