Welcome back to the SEO Challenge! If you missed the last post announcing the launch of our challenge, click here to catch up!
So this week I will just quickly cover how I came up with my keywords! I did a Local Keyword post earlier in the week and this post will address how to find Organic Keywords!
We will be using the Google Keyword Planner for this part of the challenge – you will need a Google Account to use this tool, so make sure you are logged in.
KEYWORD RESEARCH STEP 1
After you log into the Keyword Planner your should see a screen that looks like the one below – simple click on the option that the big orange arrow points to.
KEYWORD RESEARCH STEP 2
Then you will be shown the screen below. Here you will enter a few search terms that you think your perfect customer would use to find you. These should be general terms and not include city, state or anything. Start small – and broad. This will help you get more results to browse through so you can find keywords that work for your needs. When you enter your keywords be sure to click the GET IDEAS button at the bottom!
For my challenge I used the following terms: web design, zencart, wordpress, seo
KEYWORD RESEARCH STEP 3
Now this is where the fun begins! The next page will have a whole LOT of suggestions for you.
The first thing you need to do on this page is click the tab “KEYWORD IDEAS”. Then the first thing you will see at the top are the keywords you put in on the previous page so you can easily see what the search volume and competition is.
[icon name=”icon-bell-alt”] IMPORTANT NOTE! When reviewing the “competition” – that column is referencing the amount of competition for that keyword if you are running a Google Adwords campaign, not necessarily the competition you will face for organic traffic. Since this Keyword Planner is focused on Google Adwords – they want you to get an idea of how many others may be advertising for that term. So you can see if I wanted to run Google Adwords for the term “zencart” – there are not a lot of people using that in their keywords campaign. This column is a good INDICATOR for what you might face in the organic searches….but is not completely accurate for that purpose.
So on this page – you can sort by keyword, by competition or even my monthly searches to get a feel of what might work for you.
As you can see the 4 organic terms I went with get a LOT of searches. I then took these keywords and ran them through my Local Keyword Search method to determine what I wanted to optimize for.
Now that I am looking at this page though I can see that “best web design” and “web design inspiration” may be a couple of others I might consider as well!
You should spend a lot of time here analyzing for general terms. You want to find a decent amount of searches with less competition – that is the goal!
Once you find a few terms – then, if you are a local business, you can run them through a Local Keyword check to see if you can get some local results as well!