Messaging Comes First
Ridewise was a winner of our Fall 2016 "best friends" web grant. We selected them because their website was very dated and had no clear focus or messaging. We believed in what they were doing and were confident a new website would help them raise more awareness and create a movement of people wanting to utilize the various methods of sustainable travel in NJ.
The website was developed on Wordpress and focuses on content first. Allowing users to easily find information, carpool opportunities and local mass transit information was at the forefront of the redesign process.