Keep America Beautiful was looking to rebuild their dated Drupal website in Wordpress. The need was to allow the client to more easily manage content, make new pages with some ability to customize the look and to lower management costs. The original website had a very disjointed hierarchy and was very confusing for staff to manage. You can read our full KAB Case Study here.
Priority was simplicity of management of content! Because they have several missions and programs they wanted an easy way to add content and have it show on various parts of the website. Using custom Gutenberg blocks we were able to build out a variety of content areas that they could use anywhere they wanted on the website.
Custom blocks were a core part of this build out and by creating a KAB custom block area - the KAB team can easily access the blocks they need to supercharge their website. The blocks included a posts list block, donation block, affiliate search block and more. Below is a sample of their donation block that can be added anywhere on their site that they wish! No more boring donate buttons - this block offers the ability to show text about the difference each donation value can make.