A Brand New Website Design for Fulton Street Software

Fulton Street Software

The Client

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Fulton Street Software, also known as Asara is a software company that specifically designs and supports software needs for the social services community.

The Goals

The website they has was extremely outdated and did not do a good job of properly showcasing their software products which offer so many valuable tools to social services agencies. They needed a complete redesign that was more engaging, interactive and easy to manage by their non-technical staff. As a small company it was important for them to have a fully updatable website without the need to hire someone or to have spend excessive time figuring things out!

Increasing conversions and inquiries were core goals for the redesign and by providing visitors a clean, engaging website we look forward to hearing about the increase in their leads and sales!

Sales Pages

Each module has so much detail and we wanted to make sure every module had enough space to be able to clearly present the benefits to the agencies as well as act as a sales page. The top section allows for tabs and images so that the agencies can easily see how the software look, another section offers room for text and bullet points for the benefits and then there is a testimonial area so potential clients can easily see the good things being said about the software.

There is a clear call to action on every module page as well as the header and footer making it very easy for potentially interested clients to reach out for a demo tour.

Below is a screenshot of their new module/sales page.

Lead Gen Forms

The forms were integrated with Hubspot allowing for easy lead management and to manage their sales cycle.

The Before

As you can see in the image below - the new website is quite a change! The before website was all HTML coded and had no real focus on how their product will help social service agencies.