About the Preschool
East Columbia Preschool is a cooperative school located in Maryland and they have been helping students since 1974. They had an existing website that a volunteer had put up for them just so they had a web presence, but it did not invite parents to learn more or engage with the community. It also lacked the ability to be updated due to the lack of a child theme being created.
The New Look
We gave them a fun and colorful look that captures your attention and gives a feeling of fun! The home page features an easy to use block area that allows the admin team to easily change from 2 call to action blocks to 3 at any time and allows them to easily add their icon of choice.
The home page testimonials rotate through all they have entered - which we thought was critical since parents want to know from other parents what makes this school great.
The website was built on the Genesis framework with a custom child theme.
The before version of the website lacked any personality. The grey hues with lack of call to actions on the home page leave the user un-engaged and wondering where they need to go for the information they need.
The teams lack of ability to do easy updates were something that was key in the redesign. Every page was created in a way that they can change content in seconds with no CSS or HTML.