One of the most important parts of your website is getting traffic to it! This entails strategies that will help get your website ranking for the terms that people are searching for in your industry. This is why organic SEO is so important!
- What are organic SEO Services?
- Organic SEO Services can grow website traffic that comes from organic search engine results. These services often include keyword research and onsite content optimization.
Organic SEO Results
See examples of the organic SEO campaigns we have had success for – for internet marketing clients just like you! Some of our successes include a pet blogger who achieved improvement in search of 122% from the prior year and a veterinarian who saw 26% increase in organic search engine traffic from the prior year.
These are just 2 of our many SEO success stories!
As an SEO company our SEO and digital marketing campaigns for these clients included:
- Technical Audit – resulted in a complete website redesign & development process
- Backlinks – disavowed spammy backlinks and created a natural link building campaign
- Keyword Research – developed a list of keywords to build a strategic plan for onsite keyword targeting & optimization to bring traffic from your target audience
- Onsite Optimization – meta description optimization (you can view our meta description examples guide), titles and page content to include keywords and internal linking
- Content Marketing Strategy – suggested blog topics and content marketing ideas for internal team to create based on market trends and user queries
- Infographic – designed an infographic as a content marketing asset
- Analytics – review and analyze Google Analytics for page traffic, bounce rate and more to help us determine if your content is working
The combination of these organic SEO strategies and digital marketing efforts has helped the client increase search rankings and achieve first page rankings which in turn resulted in as much as a 100%+ growth in new traffic in some months.
Their website visibility went from no top 10 positions when we started the process to hundreds which resulted in more traffic from their target audience, inquiries and bookings for their business.
Organic SEO Campaign Strategies
The actual services we provide are customized with each client we work with.
We do not offer “standard SEO packages” like some companies because every site is unique
and requires different SEO strategies and services! As SEO experts we take a custom approach because we know every client is unique as is every search engine!
We do implement most of the following services for every SEO client so you can know what to expect!
SEO Website Audit
Every client will receive a full in-depth website audit so we have a baseline for organic SEO expectations and can make informed recommendations for a SEO plan that will bring results.
Finding the right keywords to optimize for and to create new content with is critical to your success. We analyze competitors and your industry to find keywords that will bring new clients, donors and sales.
Onsite Content Optimization
We will revise or write website content that is keyword rich and search intent based ensuring site visitors get the content they are looking for based on the search they did.
External Link Building
From directories to guest posts we can assist you in procuring backlinks to help you improve your websites authority.
Internal Link Building
Linking from your web pages internally can help improve rank and user experience and is standard in all of our search engine optimization work.
Content Creation & Ideation
We can help you create compelling case studies, white papers, infographics etc. to provide marketing assets that others will love to share on social media and link to.
Now you have the content created it is critical that get eyes on it and we can help with creating a great content marketing plan to ensure your strategy can bring results.
Analytical Review & Analysis
Understanding how users are using your website is critical to your growth and improvement so we will help you understand where you are lacking and offer insight to improve your search results.
Testing various buttons and call to actions can really help you improve your bottom line.
Once we complete your SEO Website Audit we will create a marketing plan based on those results! The one item we do not tackle is social media – while there are rumblings there is some affect on rank, we have not seen enough affect to have it be a part of our standard SEO offerings.
Psychologist SEO Results
A child psychologist in a very competitive city who has been with us for several years is still seeing marked improvement in the number of keywords they are ranking for as well as growth in organic local traffic! Our organic SEO strategy has provided them double digit growth consistently over the years.
By staying ahead of the Google algorithm and focusing on content marketing and outreach we have been able to keep them on a positive upswing even during the major updates that have taken place in the last year!
Below you can see the growth in traffic from SEMRush!
Local Skincare Client SEO Results
A skincare client who we have worked with on Local and organic SEO saw an increase to her organic SEO traffic of 94% year over year resulting in increased traffic and inquiries for their products which in turn resulted converted leads.
Using a variety of tactics that included internal linking, product optimization and back link acquisition we were able to generate new clients for her not only locally – but nationally and improved her search engine visibility in just 4 months.
Frequently Asked Questions
Do I really need to hire someone to do Search Engine Optimization (SEO)?
You can do organic SEO yourself – but we do not recommend it. Understanding what the search engines want is not an easy task and the factors they use to rank your website can change daily!
Think about it? Would you fix your own plumbing or electric? We hope not.
Just like with any service based business – we live and breathe what we do. As a SEO company – we test theories, analyze data and stay active in the SEO community to get the latest trends and data so that we can best help our clients gain website authority. (Yes, there are other search engines besides Google!)
With hundreds of seo changes to just Google’s algorithm in the last year – keeping up with what matters is a full time job! Creating a successful organic seo strategy can change every 6 months.
Keyword analysis is also a big part of any SEO strategy and doing this correctly can greatly improve your page content and can make or break your efforts! This is the one part of search engine optimization we see so many do it yourselfers do incorrectly – and this is is the one part of your SEO strategy that is absolutely critical! Web pages need to be well optimized from title tag to content to images to be successful!
Picking the right keywords to optimize for is key getting great search engine results!
To ensure the quickest ROI for your SEO and to improve your organic search ranking as quickly as possible we do in-depth research to find keywords that will help you rank fast and get the best organic search results! Keyword targeting each page is an important part of proper optimization.
Then there are the coding changes that need to be made, data analysis and schema markup that needs to be implemented – these are just a few of the SEO items we handle for our clients but every one of them can affect your success.
So, can you do organic SEO alone – and while you can, you may find yourself frustrated and not happy with the results. Often those that try to handle it themselves see more harm than good being done!
SEO is an investment in your business – one that if done well can have big rewards and ROI!
What are White Hat SEO Services?
You may often see ads or get emails that say things like “We can get you on page 1 of Google today” or “500 backlinks for $199 and you can be on page 1!” – those types of promises are what is called “Blackhat SEO” – basically those are spammy ways of trying to rank your website well.
These tactics are very much frowned upon by Google so we suggest you stay away from those that are marketing these tactics to you.
Do they work – sometimes yes, but it is a short term improvement that ultimately can harm you for the long term.
White-hat organic SEO services are quite different in that it is the most honest and ethical way to get search engines to rank your website while adhering to best practices. We optimize every web page to be filled with relevant content your users and the search engines will love. No shady techniques are ever used, just great well optimized page content that should keep you ranking well for the long term!
Did you know that Google actually has what are considered “Best Practices” – they do, and we abide by those so that you are never penalized or de-indexed from Google.
How Quickly Will I See Results?
Not the answer most people want – but “it depends” would be the best – and most honest answer. A lot of things determine how quickly you will see an improvement in traffic and rank from organic SEO services including:
- How competitive your niche is?
- Does your website have authority in your niche? Lots of backlinks or brand mentions?
- Do you have existing keywords that rank well?
- Is it a brand new website or aged website?
- Do you have a larger budget that will allow an SEO to do more each month – or a small budget that will take more time over the course of several months?
If someone is telling you they can get you page 1 ranking in 1 month or some type of time frame – you may be better moving along. It is very hard to guarantee a specific time frame with any organic SEO campaign. We typically see results at about the 3-4 month mark – sometimes sooner – but that is our typically time frame to begin seeing improvements with the average budget of our client base.
What Does A Typical Organic SEO Program Include?
Every agency may have their own plan of action for implementing SEO campaigns for a business – and it may vary a bit based on your industries unique needs but with 2 Dogs Media a typical SEO campaign includes the services listed below.
Again, this is very generic outline of seo services we do and every client we work with is different because no 2 websites are ever alike in what they need!
Items are listed in order of when they will be completed in most cases.
- Website audit to get a base point of existing rank, technical issues and backlinks your site has
- Keyword research
- Backlink/competitor analysis so we can see what backlinks we need to acquire
- Site speed optimization
- On-site optimization of content, title tags, alt tags, meta descriptions, schema and more
- Internal linking analysis and implementation
- Backlinks which can include guest posts, content promotion and more
- Content strategy – from the creation of new content to the promotion of it
Implementing the above organic search engine optimization steps should bring great results and an increase in leads!
Ready To Grow Your Traffic?
If you are ready to hire an organic SEO agency to help you get more organic traffic to your website and get results like the analytics account below – contact us today! Our team will work with you to help you create a SEO strategy that works within your budget but brings the search engine results you want.