So you just shelled out a ton of money for a new website, you launched – and to your dismay you have nothing in terms of customers or sales.
Or maybe you have had a website for a while now and are just frustrated with the lack of sales it is bringing.
Either way – we know how frustrating it is to have a website and not be able to turn it into a sales generating machine. Below are some ideas and inspiration for helping you get your sales funnel kick-started so you can turn your website into the successful business you want it to be.
1. Website Design
At 2 Dogs Media we work hard at creating website designs that work with your niche, that are clean and easy to navigate for visitors and that contain the latest in terms of design aesthetics and usability techniques.
Whether you are a new website – or have been live for a few years, it is a good idea to address your website design to assess whether this is affecting sales.
Is your navigation intuitive and clear?
Can a potential customer easily find the important pages related to a shopping experience like shipping, returns and even accessories or add-ons to the item they want to purchase?
Do the colors of the website talk to your customers? Colors can have an affect on buyers and the choices they make. Your core call to action buttons like Buy Now or Add To Cart should be strong and clearly standout from the rest of the page.
This is the one issue we see most often when we do website audits – many shops make their buttons consistent with other accent colors or even black, making it hard to easily see.
Do you have a clear delivery of trust factors like review website logos (Yelp, TrustPilot), a merchant account security badge or even customer testimonials that can be easily viewed? Putting these items in a footer and on your shopping cart page can help push that sale through.
Not all traffic is equal! You may be excited that you are getting several hundred visitors a day – and in theory that would be great. But what if you found out most of that traffic is bots or spam
One of the biggest things we have seen over the years is the “build it and they will come” mentality – which we can tell you is WRONG! Just because you have a website does not mean they will come.
Now more than ever – you have to get out there and make some noise so you can be heard. You have a lot of competitors out there – think about ways you can make yourself stand out.
Take a peak at the following for some ideas:
- How are you promoting your website?
- Have you had the site optimized for SEO? (and remember this is an ONGOING necessity not a one time service)
- Have you done Google Adwords to generate new traffic?
- Have you reached out to any blogs for a review or write up?
- Have you done link building to help bring traffic to your website?
- Are you actively marketing on Facebook and Twitter?
- Are you reading every ecommerce blog, website and magazine that is out there to learn about all of the above?
- Are you monitoring what your competition is doing
- Have you set up goals and filters in Google Analytics to see if people are getting to the cart and leaving?
- What have YOU done to make people want to buy from you?
And I hate to say this, but this is a SHORT list of ideas!
These are just SOME of the things that need to be done to make sales. It is not about making a post on Facebook once in a while or sending out a promotional Tweet on Twitter. It is an ONGOING dedication to your website, to learn and absorb everything you can about e-commerce. The look/feel of the website is irreleveant to most customers….it is NOT the website that will hold you back from sales, it is the lack of constant promotion, optimization, relationship building and e-commerce education that will keep you from your long term goals.
If you launched the website and you have done nothing since launch other than tweet or do a Facebook post once in a while that is not enough! I guarantee this will lead to failure. Unfortunately, just like with ANY business you start, it requires dedication and even additional money to achieve the goals you are looking for. You cannot do it all on your own – you will need professional help at some point, so add that into your marketing budget. Hiring a good SEO person or Adwords manager can result in a great ROI if you find the right person.
Also keep in mind the nature of the business you are in. The economy is still rough and if you are an item that is a higher dollar amount or not a more “everyday” type of product you may feel the pinch more than others.
So what happened after I sent this? This particular client contacted me and THANKED ME! They admittedly had done nothing since launch last summer other than Facebook or Twitter. They also stated how they always get compliments on the site. This email opened their eyes about just how lacking they were in marketing their “baby” and they are now planning a strategy for future marketing…..
I love a happy ending and I wish them the best of luck!