What Is Bounce Rate & Why It Can Be Misleading!


Reader Interactions


  1. Marjorie Dawson says:

    As our Bounce rate seems to vary more with the weather than with ‘when’ or ‘what’ we post your report on Google has confirmed my muttered ‘REALLY’ thoughts every time I go visit analytics. I question the value of this bounce malarkey as you have proved it false and Google needs to look to its conscience.

    I had realised (and you confirmed) that people had spent a lot of time on the longer posts so I found those comments really interesting, I will review my links.

    I need to add that code it’s like giving Google a black eye. I like that.

  2. Jill Caren says:

    Glad I was able to shed some light! There is a lot more you can do to improve GA but wanted to keep the post simple! I may dig deeper into other options to make your metrics more usable in the future.

  3. Yasaar Nakchbendi says:

    Oh wow! Thank for shedding some light on this. that bounce rate metric really bothered me. My bounce rate is at 80% but the time spent on my long posts is 5 minutes. So Google was serving up fake news!
    I’m going to add that line of code and definitely going to look into GetClicky. Thanks so much for this!

    • Jill Caren says:

      My pleasure! If you have people on your posts for 5 minutes that is great! Keep up the good work!

  4. vijay says:

    Thanks for the informative content. If Google not use the time spend on page to measure the bounce rate then adjustable bounce rate will provide complete picture. In adjustable bounce rate we can tell Google when to measure bounce and when not .
    Thanks .
    Vijay Hole

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