From expanding your organization’s reach to generating more online interest, a well-made, successful website can do wonders for your nonprofit organization. Keeping current supporters engaged, raising additional support and finding more volunteers is easier when your website is built to meet your organization’s needs and goals.
However, not just any thrown-together website is going to attract the online traffic that your organization desires. Below, we’ve compiled a list of 5 things your non-profit website needs to be successful.
1. About Us (& Mission)
Your website’s about page should answer 3 main questions: who, what, and why?
Who are you and your team? What does your organization do? Why does your organization do what you do?
You should also remember to include your nonprofit’s vision and mission statement somewhere prominent on the page. These two details give great insight into your organization and allow web users to see what you and your team stand for.
Including pictures and bios of your employees or volunteers can generate more interest and support for your organization. People want to know who they’re supporting. Give your web users an opportunity to form a relationship with you and your team.
3. Donation Page
This is arguably one of the most important pages to include on your website. Give your donors an easy, accessible way to support your organization’s cause.
With online giving, web users can make donations at any time of the day or night from anywhere in the world.
4. Contact Information
As a non-profit organization, nothing is more important than being available for your supporters.
On your website, you should be sure to include your organization’s address, phone number, email, and any other way you want to be contacted by potential or current supporters.
5. Call to Action (CTA)
A call to action (example pictured above) is what encourages people who view your website to interact with your organization. These buttons can be placed on most every page of your site telling users to Donate Now, Sign Up Here, or Learn More!
A strong call to action can make or break interaction with your site and organization. Make sure to tell web users what you want them to do next!
Extra: Submission Forms
Depending on your organization’s needs, one tool your website might benefit from is a submission form. These forms can be extremely versatile for all kinds of nonprofit needs.
Submission forms can be used for email subscriptions and volunteer sign-ups as well as event registrations. These forms are a great way to make contact and stay in touch with potential and current supporters.
Luckily, we’ve got examples. If you want ideas for content, style, etc. check out these other non-profits that we’ve designed successful websites for:
Let Us Help!
Ready to take your website to the next level but not sure where to start? That’s where we come in! Whether you need help designing web pages or creating fresh content, we’ve got you covered.
Check out our website services to see how we can help you and your non-profit. When you’re ready, give us a call or shoot us an email. We’re here to help!