Do I like Facebook? Of course – who doesn’t? I do not have a 2 Dogs Design Facebook page – I never really felt the need for one, (update: 8/6/16 – we now have one for 2 Dogs Media also) but I do have one for my CharityPaws website. Personally, I have seen a huge decline in the amount of comments and engagement on our pages. I refuse to pay for my posts to be shared (I tried this once, it was an epic failure) and try hard to keep my fans engaged, but if they are not seeing my posts, how can they engage?
I have done some advertising on Facebook and got some results – but nothing extraordinary. I may try again in the future so I can do a more in-depth evaluation.
But for now, I saw this post today about the statistical results of several Facebook pages recently – and to say the outlook is dismal is almost generous.
This is exactly why when I speak to clients about potential online marketing programs that I encourage a wide variety of avenues. Do not just concentrate on social, or just SEO or just link building. You need to ensure you cover all bases to create an incoming level of traffic from all avenues.
If you are using Facebook 50% of the time – you are not being smart about your online marketing. It is not a good idea to invest so much in one social network – no matter how good it may seem at the time. You are putting your business at risk by not diversifying your online reach.
What have you seen on your own Facebook pages?