Thank you to those that attended either the Beginner or Advanced SEO sessions at BlogPaws 2017! I sincerely hope you got SOMETHING out of the sessions that you were able to take back and implement on your own websites. I will keep this page updated with new links to tutorials that I will be creating to further outline each of the items we discussed at the conference as well as questions that were asked after the sessions.
If you have questions – or concerns about any of the below please do not hesitate to contact me and I will do my best to help!
And — if ANYONE sees results from anything you have implemented from a session you attended, I would love to hear about it! 🙂
WHY YOU SHOULD CARE ABOUT SEO & ORGANIC REACH!
Organic search is a key component to online success! Reach a new audience – gain new subscribers – build new relationships, for free!
We like free traffic……and check out the kind of results you can see in organic traffic growth by implementing some of the things we reviewed and retraining your brain a bit to think like you audience! These 2 examples are website growth statistics JUST FROM BLOGGING!
GOOGLE ANALYTICS – IT IS DOG GONE IMPORTANT!
Here is where we will do a quick review of analytics and what bloggers should be reviewing to understand their visitors and how to improve their content and user experience. If there is one thing you should incorporate into your weekly workload – it is analyzing your data!
SITE SPEED > OVERVIEW (average page load information)
SITE CONTENT > ALL PAGES (most popular pages)
ACQUISITION > ALL TRAFFIC > CHANNELS (find out where traffic is coming from)
AUDIENCE > MOBILE > OVERVIEW (find out what your users are using and make sure your website rocks for that device)
GOOGLE WEBMASTER TOOLS/SEARCH CONSOLE – A GOOD ADDICTION TO HAVE!
If your website is not hooked into Google Webmaster Tools — do it NOW! It takes 2 minutes and will give you data you cannot find anywhere else!
Learn the terms your rank for, what Schema and markup is valid for your site and about your internal/external linking strategy. Using this data you can improve your existing content….and I will show you how!
Find the keywords you rank for – look for those that rank well but have low CTR rates – optimize those posts. We will discuss more below.
Find most popular pages filter pages / queries to find all the keywords for each page.
We also did an in-depth guide on this topic at: https://www.2dogsdesign.com/find-keyword-rank-search-console
HOW SEO IS DIFFERENT IN 2017
- Searchmetrics confirms 45% of top websites use https
- Google confirmed https websites will rank higher
- Google Chrome now shows non https as unsafe
- Let’s Encrypt – check with host or purchases SSL
QUALITY OVER QUANTITY – USER USER USER!
Introduce something new/different (discover)
CLICK THRU RATE
CTR – Google sees a click-through almost like an upvote, the more click thru’s the better it believes your page is – and can in turn mean higher rank
IMPROVE CTR – Click Thru Rate
- Numbers – Negative Words
- What is? – question related title tags
- Keywords at front if can
- 6 words in title tags
- Power words/adjectives (unique, essential, strange, absolute, fun etc.)
- Evoke curiosity
- PPC ads for inspiration
- Brackets – parenthese 38% more per hubspot
It has recently been mentioned that CTR DOES send a strong signal to Google and affect rank
ON PAGE SEO TIPS
- SHORT URL’s tend to rank better
- Target keyword in URL
- LSI Keywords – phrases/keywords relevant to main content keyword – go to Google search – search main content and go to bottom to see what others are searching
- Publish long content – average of top ranked pages has approximately 1,890 words
- Optimize title tag – CTR
- External links 2-5 outbound
- Internal links – 2-5 older pages that you may want to rank higher that are relevant
- Site speed – confirmed by Google, host or CDN (delivers closer to where user lives)
- Multimedia – and optimize it!
WRITING ARTICLES BASED ON WHAT READERS WANT!
Visit Q&A websites to look for questions being asked to inspire you to write relevant content!
Quora, Reddit, Yahoo Answers
Let’s write a post! Thank you to Bernard of Graffiti Dog for letting me use his brand new website as an example! He shared a story about this image with me Thursday night which inspired me to include this section into my presentation…..the image represents a combination of graffiti inspired art from what is a traditional style to a the artists own beautiful interpretation of it.
So – during our conversation I asked Bernard a couple of questions…..
- What is your 3 year plan for your blog. Where do you want to be – who do you want to connect with.
- Who is your perfect reader? What type of person will be most interested in your blog….
Those questions brought us to artists — who love dogs. 🙂
This image makes a PERFECT blog post though and I wanted to share how I would approach this post if I were Bernard and why.
- Go to Google – type in “street art” – look at the top listings, what appears in the drop down and search related to at the bottom of the page….these will give you some inspiration about what people are looking for. Here I can instantly see “Street Art history” in the related search at the bottom…which ties in PERFECTLY with the image.
- Title of my post can then be “The History of Street Art” — he can add in his town if he wants to keep it local.
- Then to find additional “topics” related to your core title topic – go to answer the public and type in “street art” — then you can see questions who what where when why. I can instantly see “what did street art used to be called”, “who invented graffiti street art”, “where did street are originate” – all of these can then become H2 header tag questions and Bernard can answer each of them.
- You can also get additional post ideas from that same search…….BONUS!
- Write your post….(average number of words in a page 1 website is 1,890 words!)
- Enter a CREATIVE and click worth title tag and meta description
- GO LIVE
- SHARE SHARE SHARE
LATENT SEMANTIC INDEXING (LSI)
Similar or synonyms of the keyword your post is about. How does google know if you are writing about apple the fruit or Apple the brand? It pulls additional content from your post to determine the best search results to return……
KEYWORD EX: Raw Dog Food
How does Google know what the searcher wants – recipes, diet plans, health information, is it right for their dog etc?
POST EX: Tips To Transition Your Dog To A Raw Food Diet
So in this example we want to help people understand how to transition their dog to a raw diet from an existing diet they have.
So we want this to be oriented at people who want to make the change……so we need to create content around variations of this topic….so you will want to find related topics that are also being searched and utilize the phrases in your post…..
- switching from kibble to raw dog food
- kibble and raw diet together
- switching dog to raw food diet
- How to introduce raw food to dog
- Switch older dog to raw food
Then you can break down your article into “relevant topical sections”:
How can I determine which raw foods are best for my dog
What can I expect physically when I start my dog on a raw food diet
Does my senior dog have special raw food needs
Are there some dogs who do not do well on a raw food diet
Google search – scroll to bottom or look at search drop down when typing
Lsigraph.com – find related phrases
Semantic-link.com – find related words for 1 word
Nichelaboratory.com – generates a full report about your keyword from suggested keywords and phrases to top 10 listings for that phrase
The knowledge graph is a system that Google created that allows them to take data from your website to provide answers instead of just links in the search results. It pulls the information from what is called “structured data or schema markup”.
You can use either microdata or JSON markup – we prefer JSON and rumor has it so does Google
EX: “What are dogs thinking”, “famous dogs”, “ dog blogs”, “how to make dog treats”
Appearing in Knowledge Graph is NOT guaranteed and there is no way to get yourself included.
But there are ways to improve your chances:
- Optimize your Google+ and YouTube
- Register / Verify sites in Google Search Console
- Structured data in JSON-LD
- Use Structured data testing tool to check markup
- Wikipedia page – https://en.wikipedia.org/wiki/Wikipedia:Notability
Improve your chances with writing the right content:
- Find a popular question your target market is asking
- In-depth article that answers the question
- Bulleted step by step explanation
- Use relevant markup
- Distribute to gain links and social signals