3 Basic Google Analytics Metrics Nonprofits Should Review – Part 1


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  1. Joanna Laznicka says:

    Great article. Nonprofits don’t understand how GA is a wealth of information which can not only draw in more donors but be a useful tool to see what marketing is and is not working making donors money work for you, versus wasting it unnecessary outreach.

    • Jill Caren says:

      Thanks Joanna – could not agree more on this! Sadly most nonprofits I work with just do not have the knowledge or skills to evaluate that kind of data which is why I had put this together, to try and help. Thanks for sharing your thoughts!

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